by Jeff Slater | Dec 18, 2022 | Marketing Advice
23 Sage Suggestions for Marketers in 2023 With the new year coming in two weeks, I collected 23 sage suggestions for marketers to consider in 2023. You may be doing some of these activities, but consider this list a friendly reminder of some of the best practices for...
by Jeff Slater | Dec 14, 2022 | Marketing Advice, Marketing Start Ups
One of the absolute joys of my work is that I get to speak with many entrepreneurs. Some are rookies – others are serial entrepreneurs. I’m even friends with some actual cereal entrepreneurs, Margaret and Ian Wishingrad from Three Wishes Cereal. Check them out if you...
by Jeff Slater | Dec 11, 2022 | Interesting Brands, Marketing Advice
Distilling Your Brand Message When Fawn Weaver learned of the intersection of Jack Daniel and Uncle Nearest, her spirits rose. During travels in Asia, Weaver saw a photo of THE Jack Daniels surrounded by co-workers. In the center of the picture was a black man, as if...
by Jeff Slater | Dec 7, 2022 | Marketing Advice
Clipper or Clicker: How Coupons Can Work Today Do you remember FSI’s (free-standing inserts) and Sunday circular coupons? Those tools were a core part of marketing products in the grocery channel in the pre-digital age. You could clip and save big bucks weekly with a...
by Jeff Slater | Dec 4, 2022 | Marketing Advice, Personal Stories
How Do You Nurture, Strengthen and Expand your Resilience Muscle? From age 14 until age 50, I was either self-employed or an employee. Around 2003, when ConAgra Foods, the company I worked for, closed its office in Raleigh, I had two choices. Either move to...
