by Jeff Slater | Feb 19, 2012 | Uncategorized
Prometheus brings fire to mankindArt: Heinrich Füger (1751-1818) If you could pick one single word to describe who you aspire to be- what would it be? I am not asking for a word that describes who you are today. I am wondering about where you are heading in life?...
by Jeff Slater | Feb 14, 2012 | Uncategorized
Say hello to Lacinato Kale Most of us think about salad as cold and crisp.I’m a big fan of taking something traditional and find a way to do the opposite of what is expected- as long as it tastes great. This idea came from something my wife loves to make and...
by Jeff Slater | Feb 11, 2012 | Uncategorized
Swanson Fried Chicken DinnerWhen I drive home from work, I like to use the 25 to 30 minute commute to catch up with my Mom. It is a nice transition from the drumbeat of work to stories about drum sticks and chicken legs. Perhaps I should explain.During my drive home,...
by Jeff Slater | Feb 8, 2012 | Marketing Advice
As a marketing professional addicted to understanding consumer behavior, I am fascinated by the critical importance of segmentation. If your category is a pie, which slice are you focused on? If you ask a question about what consumers think, you better be certain...
by Jeff Slater | Feb 4, 2012 | Marketing Advice
How often are you forced to sit through terrible presentations at conferences or in your own office? It happens to everyone. My feeling is that friends shouldn’t let friends make bad presentations. It is avoidable and can be easily remedied. I have developed a few...
