by Jeff Slater | Nov 18, 2013 | Uncategorized
Planting Seeds in your Flower Shop Marketing Many of the marketing illuminati (Seth Godin, Gary Vaynerchuk, Chris Brogan, et al) often talk about seeding your marketing story into your product. If your product is embedded with a powerful story rich with...
by Jeff Slater | Nov 13, 2013 | Uncategorized
There are two things I know very little about, church and beer.I am Jewish so my knowledge of Christianity is not that extensive. I also never acquired a taste for beer as it always reminds me of frat parties with kegs and an acrid unpleasant smell. But driving...
by Jeff Slater | Nov 11, 2013 | Uncategorized
Last week, my marketing team and I organized an event for the wine marketing community called The Exchange. Held twice per year, it brings together interesting thought leaders from inside and outside of the industry to speak about innovation and creative approaches to...
by Jeff Slater | Nov 6, 2013 | Marketing Advice
I love when marketing stirs things up. That’s why when I learned about Serengeti Tea Company I knew that a friendship would be brewing. Their product is tea; noble, humble, ancient tea. What they do so differently and incredibly well is to provide a new way to...
by Jeff Slater | Nov 4, 2013 | Uncategorized
Some people are perfectionist. They have to work to get every project on their “to do” list to 100%. When my wife and I managed out bakery business, Ra El would repackage the brownies I wrapped by hand because they weren’t perfect. It is...
