by Jeff Slater | Jan 1, 2023 | Branding Issues, Marketing Advice
Let’s Sniff Butts and Other Things Jester Brands Say Bark makes subscription boxes for dogs – well, for their owners to give to their dogs. They provide terrific dog treats and toys and are a public company with more than a half-a-billion dollar revenue....
by Jeff Slater | Dec 29, 2022 | Marketing Advice, Personal Stories
Do you know the word sonder? It means the profound feeling of realizing that everyone, including strangers passing in the street, has a life as complex as one’s own, which they are constantly living despite one’s lack of awareness of it. Consider making...
by Jeff Slater | Dec 25, 2022 | Marketing Advice
Presenting to New Prospects using the 10/10/10 Approach How do you quickly communicate your brand’s point of difference to a prospect? I often observe a classic communication mistake when working with clients presenting to prospects on Zoom or in person. What is...
by Jeff Slater | Dec 21, 2022 | Marketing Advice
How Are You Telling Your Story With Your Marketing Resume? Marketing is a field that has seen a lot of change in the last decade, but it’s still as relevant as ever. Marketing is changing more rapidly than ever. And while some people might be tempted to say that...
by Jeff Slater | Dec 18, 2022 | Marketing Advice
23 Sage Suggestions for Marketers in 2023 With the new year coming in two weeks, I collected 23 sage suggestions for marketers to consider in 2023. You may be doing some of these activities, but consider this list a friendly reminder of some of the best practices for...
