by Jeff Slater | Feb 16, 2025 | Foodpreneurs, Marketing Advice
Cottage cheese has long been considered a nutritional afterthought—until Jesse Merrill’s personal health journey transformed an entire category. In 2014, Jesse Merrill faced a critical health challenge when diagnosed with ulcerative colitis, an autoimmune gut...
by Jeff Slater | Feb 2, 2025 | Interesting Brands, Marketing Advice
The story of Hero Cosmetics exemplifies how identifying an unmet consumer need, careful brand building, and strategic market positioning can create extraordinary value in the beauty industry. Founder Ju Rhyu transformed a simple acne patch into a multimillion-dollar...
by Jeff Slater | Jan 26, 2025 | Marketing Advice
25 Marketing Truths and The Fragrance of Sage I am not a guru. The Marketing Sage was a clever name for my consultancy because I primarily work with food and beverage companies, and I love the herb sage. When my girls were little, we rubbed sage leaves together and...
by Jeff Slater | Jan 19, 2025 | Interesting Brands, Marketing Advice, Marketing People
When Mary Angelini looked at her daughter Gabi’s future, she saw what many parents of children with developmental disabilities see – uncertainty. As Gabi approached adulthood, the question that kept Mary up at night wasn’t just “What’s...
by Jeff Slater | Jan 12, 2025 | Advertising
How Advertising Works: A Simple Guide Imagine you’re at a crowded party. There are dozens of conversations, music is playing, phones are buzzing, and someone’s trying to tell you about their recent vacation. How much of that information are you...
