by Jeff Slater | Jun 2, 2014 | Marketing Advice
What if your employee’s military background experiences were at the center of your marketing? EcoVets is a furniture company that exclusively employees American veterans. They take old tractor trailers that Wal-Mart would discard into landfills and uses all of...
by Jeff Slater | May 30, 2014 | Uncategorized
Gary Vaynerchuk and Eater co-founder Ben Leventhal have come up with a new and competitive approach to restaurant reservations. Unlike Open Table and Yelp, their business model looks at the opportunity by asking the questions most marketers fail to...
by Jeff Slater | May 28, 2014 | Uncategorized
Like other professionals, we marketers often get caught in our own stupid jargon. We love to sling phrases that are purely words insiders would know. GRP, reach, frequency, segmentation, touch points and on and on. B2C or B2B is a familiar way we like to describe what...
by Jeff Slater | May 26, 2014 | Uncategorized
Imagine having a best friend with a huge closet filled with evening gowns and dresses. She is willing to rent you anything in her closet for the night for a modest fee. Instead of shelling out $1000 or more for that fabulous red dress, you pay $50 for wearing it...
by Jeff Slater | May 21, 2014 | Marketing Advice
As a marketing coach, my favorite question to ask someone is, what does success look like? You wouldn’t play a game of baseball without keeping score, so why should business be different? This question helps me understand motive and needed actions. It defines...
