by Jeff Slater | Jul 7, 2014 | Uncategorized
Brands need to educate their community. They want the consumer to understand what makes the brand special and they need to develop a brand persona. But no one wants to hear a lecture of facts and figures. Advertising is an expensive form of imposing your message...
by Jeff Slater | Jul 2, 2014 | Uncategorized
The phrase pay attention is an interesting one to a marketer. We are asking someone to stop what they are doing and to pay us – or spend their valuable time – listening to what we have to say. Advertising screams at us – hey, stop what you are doing and...
by Jeff Slater | Jun 30, 2014 | Uncategorized
I got to participate in a team building exercise on a recent business trip to Belgium. Zaabar is a Belgium chocolatier in the center of Brussels and they offered a wonderful experience for our team as well as a delicious marketing lesson. Separate from the...
by Jeff Slater | Jun 25, 2014 | Uncategorized
I work on a global brand that requires local marketing. Glocal marketing. This portmanteau combines global and local marketing. Glocal brand requires global standards and key messaging but you have to be flexible to adapt and adjust to local cultural needs. It is...
by Jeff Slater | Jun 23, 2014 | Uncategorized
Marketing problems can be complex, puzzling and filled with a sense of urgency. There is often a desire to skip quickly to tactics before you have agreement on what problem you are trying to solve. Marketing teams in big consumer brands or small start-ups suffer...
