by Jeff Slater | Apr 14, 2024 | Personal Stories
Saying goodbye to our family’s home in Springfield, New Jersey Some people have spirit animals. I have a spirit shape—the Circle. In my life, circles have come up repeatedly, starting with the only home I ever knew as a child. I was born in 1954 and lived my first 18...
by Jeff Slater | Apr 7, 2024 | Interesting Brands
Elevating Brands through Strategic Partnerships and Clever Collabs Collaborations have emerged as a potent tool for brands to amplify their reach, enhance their appeal, and create unique consumer experiences. Collaborations, or “collabs,” as they are...
by Jeff Slater | Mar 31, 2024 | Marketing Advice
Do you speak corporate jargon? I bet you have been in meetings this month where someone says the following: “Let’s synergize our paradigm shifts and leverage our bandwidth to drill down and optimize our value-add. We’ll touch base and take it offline...
by Jeff Slater | Mar 24, 2024 | Foodpreneurs, Interesting Brands
Heroic Taste, Heroic Mission, Say hello to Hero Jerky. About 25 years ago, I worked with Ron Mills at GoodMark Foods. GoodMark owned the Slim Jim brand, and Ron was one of the company’s sales leaders. He was always an upbeat, positive, intelligent colleague who...
by Jeff Slater | Mar 17, 2024 | Marketing Advice
In the ever-evolving landscape of digital marketing, blogs remain indispensable, serving as a vital component in the marketing mix for companies across diverse industries. As a seasoned expert in branding and marketing consultancy, I’ve analyzed market trends...
