A Catalyst for Change

A Catalyst for Change

by | Sep 20, 2020 | Marketing Advice, Marketing Books

When I went to the Jiffy Lube to get my oil changed, I was not going to buy more expensive oil. The clerk said to me, – isn’t coming to get your oil changed a pain and inconvenience? Why not buy the synthetic oil that lasts for 7000 miles instead of the conventional...