by Jeff Slater | Jan 16, 2020 | Marketing Advice
I get introduced to many businesses and frequently find mid-sized companies without an understanding of what marketing should be doing for their company. Yes, we create websites, flyers, brochures, and send emails, but those are the tactics. What is the real value...
by Jeff Slater | Dec 5, 2019 | Marketing Advice
I love to talk to salespeople who believe these sales three myths: The best product wins. Customers buy features. Always say yes and agree with the customer. The best products don’t always win. See Betamax from the 1990s, for example. A far superior product that...
by Jeff Slater | Dec 3, 2019 | Marketing Advice
When T-Mobile surveyed consumers about what they hated about the cellular phone industry, the overwhelming villain was contracting. By understanding what was hated, an opportunity developed for differentiation based on this keen insight. Do you know what prospects...
by Jeff Slater | Dec 1, 2019 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Seven Ways a Marketing Advisor can help you solve these challenges Help you generate more leads. If you don’t have a regular inflow of new leads for your business, I can help you solve this problem. You need a strategy and a plan to execute the tactics. A marketing...
by Jeff Slater | Nov 21, 2019 | Marketing Advice
Startups take time to get off the ground. Patience and money can be at odds with each other. You can work for years without any sales as you finalize products or service offerings, create your communications, and open your doors. But the hard part is waiting and being...
