by Jeff Slater | Nov 10, 2024 | Advertising, Marketing Advice
How Tesco, a European grocery chain created a wildly clever ad campaign to promote their brand I will admit that this ad took me a quick second to understand. But once I did, I was wowed by its brilliance and simplicity. And as I saw more examples, it caught my...
by Jeff Slater | Aug 19, 2024 | Marketing Advice, Personal Stories
Phil Donahue passed away today, August 19, 2024. Rest in peace. I’m reposting a blog I wrote about the time my wife and I were guests on his show with the founders of Häagen-Dazs, November 19, 1986. And yes, I realize how young we look. In the mid 1980’s, an...
by Jeff Slater | Aug 4, 2024 | Branding Issues, Interesting Brands
Today’s post was inspired by a wonderful blog by my friend Derrick Daye from Branding Strategy Insider. I love innovative and counterintuitive strategies! It is filled with sage wisdom. It is called 61 Ways to Differentiate Your Brand. I’d urge you to read it. Like...
by Jeff Slater | Jun 2, 2024 | Marketing Advice
Ten Benefits of The Trusted Advisor Board Running a small or mid-sized business can feel like navigating uncharted territory alone. As the founder, you face a constant barrage of critical decisions shaping your company’s future. The weight of this responsibility...
by Jeff Slater | Apr 14, 2024 | Personal Stories
Saying goodbye to our family’s home in Springfield, New Jersey Some people have spirit animals. I have a spirit shape—the Circle. In my life, circles have come up repeatedly, starting with the only home I ever knew as a child. I was born in 1954 and lived my first 18...
