by Jeff Slater | Feb 15, 2022 | Marketing Advice
Business Development for Busy Business Owners Lately, I have been advising several clients on their business development practice. How can they best and most effectively stay top of mind with clients and prospects – and what are some ways they can improve what they...
by Jeff Slater | Feb 13, 2022 | Interesting Brands, Marketing Start Ups
This is no Jokr I’m still amazed when I click the buy button and the next day, a bright, red, and shiny toaster shows up at my front door. Amazon, and e-commerce in general, has stretched our imagination of what’s possible. So when I learned about Jokr – I thought,...
by Jeff Slater | Feb 10, 2022 | Marketing Advice
Using Customer Data Using customer data to inform marketing decisions, aka “data-driven marketing,” can make or break your business. With a clear understanding of collecting and analyzing customer data, you’re well-equipped to generate actionable...
by Jeff Slater | Feb 8, 2022 | Marketing Advice
Guest Blog Post By: Mark Friedman, President, Details Interactive and host of The Marketing Playbook Podcast, Mark is an expert in e-commerce marketing. I started my consulting practice, Details Interactive, 12 years ago. It was the first time that I did not have...
by Jeff Slater | Jan 27, 2022 | Marketing Advice
The Seinfeld Car Reservation – A B2B Lesson Did you ever see the Seinfeld episode about taking versus holding a car reservation? You can watch it here. Jerry becomes frustrated that a rental car agency doesn’t have the type of car he had reserved. Here’s a quick...
