by Jeff Slater | Feb 1, 2023 | Interesting Brands, Marketing Advice
Do you use a lens of disruption for new products? In today’s crowded consumer packaged goods world, standing out in the food and beverage industry is more critical than ever. You’ll never succeed in bringing to a buyer another product that looks, feels,...
by Jeff Slater | Jan 22, 2023 | Marketing Advice
The First 69 Years My Aunt Elli, who lives in Israel, reminded me that although I am celebrating turning sixty-nine, I’m beginning my seventieth year. I know it is only a number, but I still feel nineteen-ish. I thought I would share seven things I have learned during...
by Jeff Slater | Jan 4, 2023 | Marketing Advice
A dead car battery and other marketing energy sources. My car battery died yesterday. Born in 2015, Sparky lived a charged and energetic life. Although AAA tried to jump-start him, he couldn’t be revived. A proper burial (recycling) is planned. This battery had...
by Jeff Slater | Nov 22, 2022 | Marketing Advice, Personal Stories
Moments of grace I am so grateful that you are willing to spend a little time a few times each week on the stories I tell and the advice I share based on my experience. Whether you are cooking up a thanksgiving extravaganza or enjoying someone else slicing and dicing,...
by Jeff Slater | Oct 16, 2022 | Marketing Advice
“Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.” John Quincy Adams I’m writing this post in the dark. Well, I have some illumination from my screen because my battery is charged on my laptop. The power went...
