by Jeff Slater | Oct 25, 2018 | Marketing Advice, Personal Stories
Poshmark: Community + Commerce Imagine digitizing your closet and putting select items up for sale that you never use. Poshmark is an online marketplace, primarily for women who are looking to purchase well-known brands but don’t want to pay retail prices or shop at...
by Jeff Slater | Oct 16, 2018 | Marketing Advice, Personal Stories
I love a simple marketing idea that is on strategy. I love it, even more, when it includes a good pun. And, if it is helping a non-profit, color me delirious. About a year ago, my friend Bob Stapleton asked me if I could come to a few meetings for a non-profit called...
by Jeff Slater | Oct 2, 2018 | Marketing Advice, Personal Stories
A friend asked me recently why I blog? She said you had written almost 1,000 posts since you started and I’m wondering what’s it for? It has got to take a lot of your time, and I don’t understand how you monetize this effort. Why do it if you aren’t getting paid? I...
by Jeff Slater | Sep 18, 2018 | Personal Stories
In North Carolina, we are experiencing Hurricane Florence this week. Fortunately, Raleigh just received a lot of rain and some wind but no significant issues. We lost power for about six hours, but we survived although I had to delay making coffee until later than...
by Jeff Slater | Sep 13, 2018 | Marketing Advice, Marketing People, Personal Stories
A senior sales executive shared with me her top tips for leading a sales organization. She has worked in a range of industries and had a successful career at the frontline selling products from tacos to technology. Having sold hundreds of millions of dollars of goods...
by Jeff Slater | Sep 11, 2018 | Marketing Advice, Marketing Start Ups, Personal Stories
If you polled employee across a wide swath of companies and asked for one thing, they would like to see changed, having fewer meetings would rise to the top of everyone’s list. Let’s face it, most meetings suck. People complain about how most meetings are...
