by Jeff Slater | Nov 26, 2019 | Marketing Advice, Marketing Start Ups
Attracting the attention of your audience is only getting more difficult. With the hyper expansion of content, it isn’t easy getting noticed. Once a message is noticed and breaks through the clutter, do you own a word in the mind of your targets? What will the people...
by Jeff Slater | Nov 13, 2019 | Branding Issues, Marketing Start Ups, Personal Stories
One of my clients, Nomaco, came to me with a challenging proposition. How could we use the excess foam scrap that comes from our production for good? Can you find a way to create a product line that provides value to us, our community, and helps the environment? This...
by Jeff Slater | Nov 12, 2019 | Marketing Advice, Marketing Start Ups
Two acquaintances asked me for some advice about marketing personal in-home services. The businesses were very different, but both offered to come to the home to provide useful personal care services. One offered to become a personal stress coach while the other...
by Jeff Slater | Oct 27, 2019 | Advertising, Marketing Advice, Marketing Start Ups
James wanted the shoes he saw in the online ad badly. He had a difficult time resisting because they were perfect for the occasion he had in mind. He wore dress shoes to his job but when he went out at night, he wanted to look hip but not formal. The ritual of putting...
by Jeff Slater | Oct 13, 2019 | Marketing Start Ups
Jane built an outstanding accountancy business and never once thought about her competition. She understood that if she could serve her clients not by focusing on competitors, but by focusing on collaborators; she’d build a powerful and loyal list of clients through...
by Jeff Slater | Sep 24, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
I needed to find a company who could provide IT and technical support for an e-commerce business during a market test, After researching the local options, I spoke with two companies to understand how they operate. One made things complicated and another simple....
