by Jeff Slater | Sep 21, 2015 | Marketing Advice, Marketing Start Ups
The customer ISN’T always right. The RIGHT customer is always right. This isn’t trivial but fundamental to all types of businesses. If you are serving all customers equally, then those who can provide your business or brand with profitable growth aren’t getting their...
by Jeff Slater | Sep 18, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
There is an expectation of where you will find a brand. Wine belongs in wine shops. Basketballs belong in sporting good shops. Cars belong at a dealer showroom. Underwear for people with incontinence belongs in a medical supply catalog or the aisle of a drugstore. But...
by Jeff Slater | Sep 11, 2015 | Marketing Advice, Marketing Start Ups
A strange and intriguing email came to me from a reader who told me, that he couldn’t afford to market. His business was on life-support, he was in a deep hole and the last thing he could imagine was investing in some expensive marketing. Could I help? I shared with...
by Jeff Slater | Aug 31, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
As I was writing a post for my blog this past week, I noticed that it was #500. I was surprised that over the last few years I had written that many blogs. It made me reflect back a bit to consider why I believe marketers need to blog. What is the benefit for small to...
by Jeff Slater | Aug 28, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
I read a Bernadette Jiwa’s blog post about how to put together an ‘about me’ section of a website. It reminded me of a recent pattern that I have observed in conversations with small businesses. Everyone wants to know, where do I start in building my site? What is a...
by Jeff Slater | Aug 26, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
My daughter received a text from a hotel in NYC, called The Edison, asking her how they can make her stay fantastic. What special things could they do? She texted them back with a few requests and said, the number one issue for me is I want a room where the air...
