by Jeff Slater | Mar 2, 2016 | Marketing Advice, Marketing People, Personal Stories
I didn’t want to buy a car. I was happy driving my twenty-year-old Infiniti. Then ice happened in Raleigh, and I had a little slip and slide on the interstate. I wasn’t injured. Damaged beyond repair, my twenty-year-old J-30 was history. Hello Carmax, Hello, Mohammed...
by Jeff Slater | Feb 24, 2016 | Marketing Advice, Marketing People, Personal Stories
You get the question all the time. What do you do for a living? It is inescapable. Although I never define myself by what I do, still our jobs are a big part of life story. You can’t avoid it. “I am a proud member of the marketing community.” I say it proudly even...
by Jeff Slater | Feb 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
It started with a desire by two Swedes to spread a little happiness through an everyday object. Their theory was simple: Socks = Happy. Enter Mikael Söderlindh, the CEO of Happy Socks who worked in advertising for a decade and his buddy Viktor Tell. They wanted to...
by Jeff Slater | Feb 17, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Bill, Judy, and Bobby Edwards have a business based in St. George, Utah. Their tagline is Poop Better™. I’m not kidding. They are the inventors of the Squatty Potty, a stool designed to help you eliminate stools. It all began when Judy had some problems with...
by Jeff Slater | Feb 15, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Could you wait two years for a knife that is only made for you? Apparently Luke Snyder and David Van Wyk from Bloodroot don’t mind that you have to wait 41 months to buy a knife for $575. They are making it just for your hand. In this world of instant, microwave...
by Jeff Slater | Feb 12, 2016 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
Having a problem helps if you want to start a business. Your problem can allow you to understand the gaps in a category without a lot of fancy market research. You have insights that are first-hand and clear. Yeti brand coolers is a perfect example of this phenomena....
