by Jeff Slater | Nov 18, 2021 | Marketing Advice, Marketing People
Around age twelve, I started to shift my heroes from sports figures like Tom Seaver, Joe Namath, and Sandy Koufax to the anti-establishment, musical genius Frank Zappa. I think observing Zappa was my first conscious awareness of marketing and the notion of...
by Jeff Slater | Nov 11, 2021 | Marketing Advice
What value do middle managers play in large corporations? Are they indespensible? Could you manage without them? Corporate Rebel shares amazing stories about companies that have used alternative management approaches to grow and build successful businesses. Their...
by Jeff Slater | Nov 9, 2021 | Marketing Advice
Complexity bias is a hard idea to understand. I can’t remember a time when I didn’t prefer the simple to the complex. Teachers or business leaders who could break down an idea into simple terms or useful metaphors made it easier to learn. When I...
by Jeff Slater | Nov 7, 2021 | Marketing Advice
The last time I needed a document notarized, it was like I was living in the middle ages. The process was so out of step with the 21st century, but it was such an infrequent need that I put up with the nonsense. Say hello to a company called Notarize that has...
by Jeff Slater | Nov 4, 2021 | Marketing Advice
In marketing, reaching your customers at every stage of the customer journey helps you convert leads into sales. Unfortunately, many marketers get tunnel vision and fail to implement comprehensive strategies that touch on the essential aspects of the customer journey....
by Jeff Slater | Nov 2, 2021 | Marketing Advice
I don’t love PowerPoint – but I use it all the time for the presentation. Last week I sat through my first MIRO presentation. Miro is software that you can think of as a collaborative online whiteboard. And you can turn it into a PowerPoint-like presentation....
