by Jeff Slater | Dec 7, 2021 | Marketing Advice
In my consulting practice, I do a lot of discovery interviews with owners and employees. I peel back the layers of the onion to reveal the essence of the challenges they face. As an outsider, I can view their situation without the bias and employees tend to have in...
by Jeff Slater | Dec 2, 2021 | Marketing Advice, Marketing Start Ups
Many small to mid-sized business owners make the mistake of putting half-hearted efforts into marketing their products and services. They do not have a well-defined marketing campaign. They often assume that random advertising snippets can transform their business and...
by Jeff Slater | Nov 30, 2021 | Marketing Advice
Business professionals often confuse demand gen (generation) and lead generation. Demand gen consists of both outbound marketing (email) and inbound marketing (visitors to a website). It is a holistic approach to sales and...
by Jeff Slater | Nov 28, 2021 | Marketing Advice
Nothing communicates value like price. A price signals how you frame the quality of your product or service to fit with your target audience’s expectations. Study after study tells the same story repeatedly about pricing expectations and can signal value with a few...
by Jeff Slater | Nov 25, 2021 | Marketing Advice
Why do companies need brand standards and a brand sherrif? Fonts and color matter. When you don’t have brand consistency, your image can slowly slip away. Suddenly, people take liberty with a logo or a message. That’s a problem. A big problem. Graphic designer Mostafa...
by Jeff Slater | Nov 23, 2021 | Marketing Advice
When you see an old friend, you have a set of expectations about how they will look, dress, and talk. They create an overall experience of James or Jane. You know it is them when they text or email because of their distinctive language, writing style, and voice....
