by Jeff Slater | Apr 5, 2022 | Marketing Advice
Want To Build A Great Company Culture? Culture eats strategy for breakfast, is a famous saying from Peter Drucker. No matter how great your products and services are, you are doomed without employees believing in and understanding the culture you are establishing....
by Jeff Slater | Apr 3, 2022 | Marketing Advice
Employees Come First Joann felt the need to prioritize who came first between her customers or employees; she chose her employees. It was an easy choice. Her business is a mid-size supplier to restaurants and other foodservice accounts. Her belief isn’t based on...
by Jeff Slater | Mar 31, 2022 | Marketing Advice
A stable learning environment drives employees to success and to feel mentored. It supports them as they develop solid fundamentals and encourages them to pursue new challenges and opportunities as their confidence grows. A better-equipped group of workers can push...
by Jeff Slater | Mar 27, 2022 | Marketing Advice
When I clicked a link on an Instagram ad for a nutritional supplement, all I felt was hate. I hated that they hid the price of their product and tried to deceive me into buying a subscription immediately. I wanted information. I felt misled. I left their landing page...
by Jeff Slater | Mar 24, 2022 | Marketing Advice
Introduction: Marketing is an important part of a business. What’s even more important is the ability of a business to convert interested prospects into paying customers. Sales are how all businesses survive and thrive. In the online world, the words your...
by Jeff Slater | Mar 22, 2022 | Marketing Advice
Avoiding Greenwashing By Talking About A Journey Your brand is on a long sustainability journey. Your business does its part to help the environment. How can you effectively demonstrate, message, and communicate your commitment? Maybe your company wants to show...
