by Jeff Slater | Jan 20, 2022 | Marketing Advice
Generation Z is growing, and members are transforming the global market landscape. And marketers are doing what they can to adapt to Gen Z’s spending power and preferences. Many marketers are working diligently to understand Generation Z. Most marketers...
by Jeff Slater | Jan 13, 2022 | Marketing Advice
Few people plunk down $30K to buy a car. Most purchases of automobiles are through monthly payments over five years to spread out the cost. In the last few years, online sellers have been catching on to this approach to selling goods (and services), breaking down...
by Jeff Slater | Jan 9, 2022 | Marketing Advice
Are You a New Reader of The Marketing Sage Blog? Leah, a new subscriber, read my blog about 22 Simple, Straightforward, and Sage Marketing Suggestions for 2022 that I published a few weeks ago. Her boss Elise shared it with her, and Leah found the advice extremely...
by Jeff Slater | Jan 6, 2022 | Marketing Advice
Is it one of your New Year’s resolutions to avoid procrastination? For those who need help getting things done and may have trouble focusing, the Pomodoro technique may be a simple approach that will provide rapid results. Developed by Francesco Cirillio in the...
by Jeff Slater | Dec 30, 2021 | Marketing Advice
Marketing Strategy 2022 As we anticipate 2022, it’s essential to start thinking about your marketing plans for the year ahead. As a marketing professional, you know that planning is required as you begin to wrap your year-end campaigns. For many brands, 2021 has been...
by Jeff Slater | Dec 28, 2021 | Marketing Advice
How can you market information when the subject is taboo? McCann Erickson, an advertising and marketing agency, was presented with this challenge to help teach women how to do breast exams in a country where the subject is banned. The problem – they can’t...
