by Jeff Slater | Mar 22, 2022 | Marketing Advice
Avoiding Greenwashing By Talking About A Journey Your brand is on a long sustainability journey. Your business does its part to help the environment. How can you effectively demonstrate, message, and communicate your commitment? Maybe your company wants to show...
by Jeff Slater | Mar 20, 2022 | Marketing Advice
How To Hire A Marketing Consultant There are 1,032 flavors of marketing consultants. I happened to offer sage counseling and seasoned advice, and I’m not for everyone. But that’s okay. Jayne, a long-time subscriber to my blog, asked me a few weeks ago why hire a...
by Jeff Slater | Mar 17, 2022 | Interesting Brands, Marketing Advice
Sustainable Business Plan Pillars The days of the one-hundred-page business plan decks are a thing of the past. These days, a business plan can be one-page. But your plan needs to clearly articulate the basics – what makes you different, who you will serve, and...
by Jeff Slater | Mar 15, 2022 | Marketing Advice
How To Hire the Right Research Firm By Writing a Market Research Brief Are you still getting feedback on your questions about new products or services from friends and family? If so, please stop. People who know you will have difficulty telling you the truth about...
by Jeff Slater | Mar 13, 2022 | Marketing Advice
CAC = Customer Acquisition Cost Maybe it is just me but when someone says CAC – I think of the sound a rooster makes. But whatever that acronym sounds like to you, CAC matters to a marketer. CAC is the customer acquisition cost – how much money it takes to find...
by Jeff Slater | Mar 6, 2022 | Marketing Advice, Personal Stories
The Eisenhower Matrix Do you freeze up when you begin your day with so much to do? Are you unsure what’s truly important? President Eisenhower used a simple grid that helped him make decisions when he was a General and The President of The United States. Imagine...
