by Jeff Slater | Aug 31, 2022 | Marketing Advice
A Guest Blog Post from Leah Collins About Event Marketing The most challenging yet crucial aspect of planning an event is marketing and promoting it. It’s not easy determining who you want to target, the best ways to reach them, and ways to encourage them to...
by Jeff Slater | Aug 28, 2022 | Marketing Advice
E.O.S. is Entrepreneurial Operating System Often, entrepreneurs and small to mid-sized company leaders have challenges with communications. I observe that many business leaders don’t create repeatable processes and have difficulty getting their teams on the same...
by Jeff Slater | Aug 24, 2022 | Marketing Advice
Marketers Need to Understand Reputational Risk with Data Security Seventy-one percent of security breaches are financially motivated. Security breaches can cause losses to your business that disrupt your profit margins and jeopardize your business’s reputation....
by Jeff Slater | Aug 21, 2022 | Marketing Advice, Marketing People
What Hiring Managers for a Marketing Job Want to Hear and Observe Having hired dozens of marketers in my career, I thought I’d share my perspective on how to interview for a marketing job. My purpose is to share a little bit of wisdom from the other side of the desk...
by Jeff Slater | Jul 31, 2022 | Marketing Advice
Marketing Consultants Should Be Connecting the Dots When Jessica reached out to see if her company should hire me as a marketing and brand strategist, we had a long conversation about her challenges, marketplace, and constraints. As the call ended, Jessica asked, how...
by Jeff Slater | Jul 21, 2022 | Marketing Advice
How Can You Reinforce Culture for A Distributed Team In your distributed team, reinforcing your core values is vital in getting the proper employee buy-in. As you communicate your core values, you want your team to believe in what your brand represents honestly....
