by Jeff Slater | Oct 8, 2023 | Branding Issues, Marketing Advice
The Evolution of Logos: Adapting to the Mobile Era Adaptation is critical to staying relevant in the fast-paced branding and design world. With the increasing prevalence of smartphones and mobile screens in our daily lives, brands are recognizing the need to simplify...
by Jeff Slater | Sep 3, 2023 | Branding Issues, Marketing Advice
Unlocking the Power of “Reason to Believe” in Advertising Campaigns In the dynamic and ever-evolving realm of advertising, the concept of “Reason to Believe” (RTB) stands as a foundational pillar for creating impactful campaigns that resonate...
by Dr. Leigh George | Aug 20, 2023 | Branding Issues, Marketing Advice
Embrace the Transformation Framework of Job to be Done (JTBD) A Guest Post by Dr. Leigh George I want to take you to wine shopping. So, picture it. We’re browsing the aisles looking for a bottle of wine to buy. You pick up a bottle and discover words like...
by Jeff Slater | Aug 13, 2023 | Branding Issues, Marketing Advice
Brand Positioning: Different or Remarkably Distinctive In marketing and branding, effective brand positioning is essential for creating a unique identity that resonates with consumers. There are two fundamental approaches to brand positioning being different and being...
by Jeff Slater | Jul 23, 2023 | Branding Issues, Marketing Advice
Plural Ignorance: Unlocking the Power of Social Influence in Marketing Understanding human behavior is vital to crafting successful campaigns in the ever-evolving marketing world. One intriguing concept that holds significant potential for marketers is plural...
by Jeff Slater | Jul 2, 2023 | Branding Issues, Marketing Advice
Ignoring the Obvious for the Odd & Quirky. Hear that sucking sound? That’s everyone within a category rushing toward the middle. To be one of many that follow the rules. Brands often act like the cast of Clueless trying to be individual and different in the...
