by Jeff Slater | Sep 28, 2025 | Branding Issues, Marketing Advice
The most successful entrepreneurs today aren’t just solving problems; they’re anticipating cultural shifts before they become prominent trends. They’ve developed a unique form of cultural intelligence, the ability to read the deeper currents of...
by Jeff Slater | Sep 21, 2025 | Branding Issues, Marketing Advice
When most executives think about growth, they focus on product development, brand storytelling, digital campaigns, or supply chain efficiency. These are all vital. But too often, one of the most critical parts of the retail experience is overlooked—the last 100 feet....
by Jeff Slater | Jul 27, 2025 | Branding Issues, Marketing Advice
The Original Sin of Brand Dilution: Lessons from Boston Chicken Success often comes not from doing more, but from doing less, better. The temptation to broaden your product offering, attract more customers, and grow revenue through expansion is profoundly human and...
by Jeff Slater | May 11, 2025 | Branding Issues, Marketing Advice
How Donald Miller’s StoryBrand work can help you communicate more effectively. With nonstop scrolling, algorithmic amnesia, and inboxes that look like Times Square at midnight, getting your brand message heard—let alone remembered—is a herculean task. But what...
by Jeff Slater | Dec 8, 2024 | Branding Issues, Marketing Advice
Can brand AND performance marketing co-exist? Ask Amica. Amica Insurance stands out as a beacon of emotional storytelling and strategic marketing in a landscape dominated by talking geckos and quirky characters. Their partnership with New York-based advertising agency...
by Jeff Slater | Dec 1, 2024 | Branding Issues, Marketing Advice
When direct-to-consumer (DTC) brands dream of expanding into retail stores, they often overlook a crucial element that can make or break their success: packaging. Many assume the packaging that worked brilliantly for their online sales will transition seamlessly to...
