by Jeff Slater | May 19, 2024 | Branding Issues, Marketing Advice
What do marketers mean when they say, we need a brand activation? What was once a relatively straightforward exercise in promoting a product or service has now evolved into a multifaceted endeavor that demands a deep understanding of consumer behavior, emotional...
by Jeff Slater | Nov 26, 2023 | Branding Issues, Marketing Advice
2023 has been a gratifying year for my fractional CMO business, The Marketing Sage Consultancy. I got to work on several exciting projects with complicated challenges that required patience, passion, and professionalism. Without revealing confidential details,...
by Jeff Slater | Oct 29, 2023 | Branding Issues, Marketing Advice
The Slow Unveiling of Perfectly Ripened Bananas: E-Mart’s Haru Hana Banana Often, the simplest things can make a remarkable difference. While we usually don’t think much about the humble banana, it’s a staple in many households and a source of...
by Phillip Oakley | Oct 22, 2023 | Branding Issues, Marketing Advice
A guest post by Phillip Oakley, a brand strategist, energetic speaker, dog lover, foodie, and proud Dad. Phillip previously shared his respect for Liquid Death Mountain Water HERE. One of my favorite pet brands just went to crap. Dog poop bags, to be specific. At...
by Jeff Slater | Oct 8, 2023 | Branding Issues, Marketing Advice
The Evolution of Logos: Adapting to the Mobile Era Adaptation is critical to staying relevant in the fast-paced branding and design world. With the increasing prevalence of smartphones and mobile screens in our daily lives, brands are recognizing the need to simplify...
by Jeff Slater | Sep 3, 2023 | Branding Issues, Marketing Advice
Unlocking the Power of “Reason to Believe” in Advertising Campaigns In the dynamic and ever-evolving realm of advertising, the concept of “Reason to Believe” (RTB) stands as a foundational pillar for creating impactful campaigns that resonate...
