by Jeff Slater | Aug 7, 2022 | Branding Issues
Influencer marketing is expected to become a $5-10 billion industry in the next five years as more businesses use it as a strategy to improve their bottom lines. You don’t need to work with the Kardashians and have million-dollar budgets to connect with...
by Jeff Slater | Aug 2, 2022 | Branding Issues
A brand is ordinary when it blends with everyone in the category About a month ago, I was on a Zoom call with an excited Director of Marketing. She told me how different their product or service is from everyone they compete with within the marketplace. When I looked...
by Jeff Slater | Jul 31, 2022 | Marketing Advice
Marketing Consultants Should Be Connecting the Dots When Jessica reached out to see if her company should hire me as a marketing and brand strategist, we had a long conversation about her challenges, marketplace, and constraints. As the call ended, Jessica asked, how...
