by Jeff Slater | Aug 14, 2022 | Marketing Books
A Book Review of James Clear’s Atomic Habits I enjoy books about being organized, time management, and habit formation. I see value and relevance in my marketing consulting work whenever I gain insight into human behavior. Changing behavior is a big part of a...
by Jeff Slater | Aug 10, 2022 | Marketing Books
I reread a book this week by Adam Grant. Grant, who teaches at The University of Pennsylvania. Technically, I didn’t reread the book. I listened to it. Using an app called Libby from my public library, I could listen to Grant read his marvelous book. Did you...
by Jeff Slater | Aug 7, 2022 | Branding Issues
Influencer marketing is expected to become a $5-10 billion industry in the next five years as more businesses use it as a strategy to improve their bottom lines. You don’t need to work with the Kardashians and have million-dollar budgets to connect with...
