by Jeff Slater | Mar 26, 2023 | Branding Issues, Marketing Advice
Do You Even Understand What Problem You Need to Solve? When I meet with marketing clients, my first question is to understand what problem they want to solve. If there is a metric we want to change, then we can hypothesize solutions. Is everyone on the team aligned...
by Jeff Slater | Mar 22, 2023 | Marketing Advice
Jumping for Joy: People are Attending Live Tradeshows Again Tradeshows are back in vogue as businesses are hungry to network and connect with others in person. Post-covid, it is time to rethink the tradeshow playbook. Attending trade shows is an excellent opportunity...
by Jeff Slater | Mar 19, 2023 | Marketing Advice
Get agreement upfront from everyone who will criticize you later. Daily, businesses invest in physical, hard assets like machines and warehouses. To justify the expense, they use ROI analysis. Some companies invest in large compensation packages for talented...
