by Jeff Slater | Feb 8, 2023 | Marketing Advice
If You Are A Digital Marketer, Converting Leads into Opportunities is Critical to a Successful Customer’s Journey Often, no single conversion rate tells the whole story of the customer journey. Suppose a digital marketing campaign attracts large numbers of...
by Jeff Slater | Feb 5, 2023 | Interesting Brands, Marketing Advice
From Edsel to Google Glass to LIFEWTR. Product Strategy Fails When It isn’t In Alignment with The Business Building a product strategy can be challenging, but it is an essential muscle for any organization that wants to flex its strength and create and launch...
by Jeff Slater | Feb 1, 2023 | Interesting Brands, Marketing Advice
Do you use a lens of disruption for new products? In today’s crowded consumer packaged goods world, standing out in the food and beverage industry is more critical than ever. You’ll never succeed in bringing to a buyer another product that looks, feels,...
