by Jeff Slater | May 7, 2023 | Marketing Advice, Personal Stories
The Chilling Power of Persuasion: Cool Negotiating Strategies I am the first to admit I know little about mechanical things. Cars. Appliances. Lawn mowers. Tools that make scary, buzzy whirring sounds. On a recent regular checkup of my heating and air conditioning...
by Jeff Slater | May 3, 2023 | Marketing Advice
Occasion-Based Marketing: How to Position Your Product for Success As a consumer, have you ever wondered which product best fits a particular occasion? Many consumers seek products that suit their needs for a specific event or moment. This is where occasion-based...
by Jeff Slater | Apr 30, 2023 | Branding Issues, Marketing Advice
Twenty Mistakes for Brand Managers To Avoid I had a brand manager reach out and ask for my guidance on avoiding mistakes in her job. After a few hours of coaching her, I realized my advice on avoiding mistakes would make a helpful blog for many new and upcoming...
