by Jeff Slater | Apr 9, 2023 | Marketing Advice, Marketing Start Ups
What Every Company is Dying to Know About Product Life Cycle Understanding the concept of the product lifecycle is crucial to ensure the success of any product. From seed to ripe and moldy fruit, products go through transitions like apples or oranges. Product...
by Jeff Slater | Apr 5, 2023 | Foodpreneurs, Marketing Advice
How can an iconic image of rabbits, bears, or farmers help you tell a friend about a new brand? Sometimes I’ll taste a new product or beverage and can’t remember its brand name. Sometimes I remember the package with the Kodiak bear, farmer, or rabbit...
by Jeff Slater | Apr 2, 2023 | Marketing Advice
Rolex – A Clever Name Based on HoROLogical and EXcellence Who was Hans Wilsdorf? When it comes to luxury watches, Rolex is a name that is synonymous with quality, precision, and craftsmanship. Founded in 1905 in London by Hans Wilsdorf and Alfred Davis, Rolex has been...