by Jeff Slater | May 30, 2013 | Marketing Advice
This is another in a series of guest blogs. The author is Lewis Berey, the CEO of NPI, a recognized leader in bringing new products to the market. I always learn something from every conversation I have with Lew and I asked him to share some of his ideas with my...
by Jeff Slater | May 27, 2013 | Uncategorized
I was a panelist this past week in London at the London Wine International Festival. The well-known UK journalist/blogger Jamie Goode was the moderator along with a winemaker from Italy – Nicola Biasi-Winemaker at Allegrini Estates- www.allegrini.it and Arnaud...
by Jeff Slater | May 23, 2013 | Uncategorized
Nate Silver’s The Signal and The Noise Does a clean plate indicate a consumer enjoyed their meal or is it a just noise and not a real signal? Nate Silver’s book The Signal and the Noise got me thinking about the difference from a marketing perspective in...
