by Jeff Slater | May 20, 2013 | Uncategorized
Digital is not just a bunch of 1 and 0. It is a complicated landscape of experiences, interaction, two-way communications that can keep your head spinning. How can you understand your brand’s virtual ecosystem and what are you doing to pull it into a cohesive...
by Jeff Slater | May 16, 2013 | Uncategorized
STARTING FROM SCRATCHA blank piece of paperWhen you are putting together marketing plans for a new product or your annual brand plan, do you build on what you did last time or start fresh? Are you a fan of the blank slate? I believe that starting with a clean...
by Jeff Slater | May 13, 2013 | Uncategorized
Air Lies I recently received an email from American Airlines inviting me to sign up for a promotion. If I flew between May 15 and June 30thto Europe, I would get 20,000 bonus miles. What did I have to lose?Since I had a few business trips to Europe and American...
