by Jeff Slater | Jun 10, 2013 | Uncategorized
Great marketing is never about a product. It is about the moment when you have an experience using the product.Frustrating MomentsMoments LaterA Kodak moment was about a very special thousandth of a second when you and your family were captured forever on film...
by Jeff Slater | Jun 6, 2013 | Uncategorized
In my teenage years, I started to shift my heroes from sports figures like Tom Seaver, Joe Namath and Sandy Koufax to the musical genius Frank Zappa. I think it was my first true awareness of marketing as I knew he was doing something differently. I could always...
by Jeff Slater | Jun 3, 2013 | Uncategorized
The Art of PersuasionWe are all involved in persuading people to change their mind, perception or action. Whether it is in business or in our personal lives, we often need to shift someone’s point of view.We might be trying to convince our spouse to go on...
