by Dr. Leigh George | Aug 20, 2023 | Branding Issues, Marketing Advice
Embrace the Transformation Framework of Job to be Done (JTBD) A Guest Post by Dr. Leigh George I want to take you to wine shopping. So, picture it. We’re browsing the aisles looking for a bottle of wine to buy. You pick up a bottle and discover words like...
by Jeff Slater | Aug 13, 2023 | Branding Issues, Marketing Advice
Brand Positioning: Different or Remarkably Distinctive In marketing and branding, effective brand positioning is essential for creating a unique identity that resonates with consumers. There are two fundamental approaches to brand positioning being different and being...
by Jeff Slater | Aug 6, 2023 | Marketing Advice
Embracing the Age of the Empathetic Marketer I have sat through over a dozen focus groups in the last year. Most of these conversations with consumers were for food, beverage, and consumer packaged goods products. One theme was apparent across almost all the...
