by Jeff Slater | Sep 13, 2013 | Marketing Advice, Marketing People
In Eric Ries’ book LEAN STARTUP, he promotes an idea that is incredibly valuable for startups and more mature businesses. The MVP or minimal viable product allows you to get a product in front of customers as quickly as possible to test your hypothesis. “The MVP...
by Jeff Slater | Sep 11, 2013 | Uncategorized
Seth Godin recently blogged about the ultimate benefit of a trust brand. Few things are more important in marketing a brand, product or service. As I read through his short post, I was struck by the words US embedded in the word TRUST. What a wonderful reminder...
by Jeff Slater | Sep 9, 2013 | Uncategorized
Marketing has evolved at warp speed over the last ten years. Today the small business owner, brand manager or marketing director has to be in the publishing business to tell their story and to establish a powerful reason why their customers should care about working...
