by Jeff Slater | Jul 28, 2014 | Marketing Advice
Brand Directors have many responsibilities. They have to manage as many touch points with a consumer as possible from packaging, promotion, distribution, pricing and on and on. Perhaps their most vital role is their job as brand architect or chief story teller. Brands...
by Jeff Slater | Jul 25, 2014 | Uncategorized
There is a common misperception by the marketing community that assumes that a consumer cares about a brand. Nothing could be further from the truth.Consumers care about satisfying needs and solving problems. Brands are purely emblematic, vehicles or tools...
by Jeff Slater | Jul 22, 2014 | Marketing Advice
Hey there friends, I am giving away FREE copies of my e-book Unraveling The Mysteries of Marketing today, Tuesday July 22nd to Thursday July 24th. Why give away my book? It is my way to say thank you to thousands of readers who have downloaded my e-book...
