Brand Masks

Brand Masks

Could a marketing audit reveal where you are masking over your brand? Are there times when your marketing isn’t as authentic as it should be? Do you show one face in the public that isn’t what you promised to your...
Media Interviews

Media Interviews

The following are several recent radio and podcast interviews about my marketing ideas. Thanks for...
When a Pair is Three

When a Pair is Three

How can you stand out in the world of socks?Little Miss Matched created a company that sells 3 socks at a time – not 2. They sell them to 12 year old girls who are looking for stories they can tell their friends about their latest look. The sheer genius of this idea...