by Jeff Slater | Sep 17, 2014 | Marketing Advice, Marketing Books
“If you don’t like change, wait until you see how much you enjoy irrelevance” General Shinseki Brands are faced with the fast-pace change of the marketplace. Suddenly cereal consumption is on the decline and Paleo diet is rising fast. Carbonated soft drinks are...
by Jeff Slater | Sep 15, 2014 | Marketing Advice
Have you joined the 39,323,434 people who have laughed about bad breath with the Orabrush brand? I’m a big fan of brands that find powerful ways to tell their story particularly when they entertain me and I walk away motivated to either learn more or buy the...
by Jeff Slater | Sep 10, 2014 | Marketing Advice
Facebook introduced the language of friending into our social media vocabulary. It continues to confuse brand managers who believe that consumers want to be their friend. Nothing is further from the truth. Brands and consumers engage in commercial relationships and...
