by Jeff Slater | Aug 6, 2023 | Marketing Advice
Embracing the Age of the Empathetic Marketer I have sat through over a dozen focus groups in the last year. Most of these conversations with consumers were for food, beverage, and consumer packaged goods products. One theme was apparent across almost all the...
by Jeff Slater | Jul 30, 2023 | Marketing Advice
Five Invaluable Things I Learned about Sales by Not Being Salesy I don’t describe myself as a salesperson. The word pushy sales guy is abhorrent to me. My self-image is centered on my marketing competence. Yet, I have been selling since I was about 13 and...
by Jeff Slater | Jul 23, 2023 | Branding Issues, Marketing Advice
Plural Ignorance: Unlocking the Power of Social Influence in Marketing Understanding human behavior is vital to crafting successful campaigns in the ever-evolving marketing world. One intriguing concept that holds significant potential for marketers is plural...
