by Jeff Slater | Mar 2, 2015 | Marketing Advice
I speak to small business owners all the time about marketing. Often, the person who reaches out to me is very skillful at their work but lost when it comes to marketing. They have a Mad Men mentality assuming that marketing = advertising. Nothing could be further...
by Jeff Slater | Feb 25, 2015 | Marketing Advice
There are seven habits I observe about the marketing professionals I admire. After recently rereading Steve Covey’s work on 7 habits of highly effective people, I thought I’d look at his list from a marketer’s perspective. This isn’t an...
by Jeff Slater | Feb 23, 2015 | Interesting Brands, Marketing Advice
Unlike most companies who create a product and then tell the world, Quirky does the opposite. Quirky is a start up business founded by Ben Kaufman. At the core of the company is an agile, fast-paced environment where something radical happens. They tell the world (or...
