by Jeff Slater | Oct 8, 2023 | Branding Issues, Marketing Advice
The Evolution of Logos: Adapting to the Mobile Era Adaptation is critical to staying relevant in the fast-paced branding and design world. With the increasing prevalence of smartphones and mobile screens in our daily lives, brands are recognizing the need to simplify...
by Jeff Slater | Oct 1, 2023 | Advertising, Marketing Advice
How (ESOV) Extra Share of Voice through Advertising and Market Share Correlate In the dynamic world of marketing and advertising, it’s crucial to deeply understand metrics that can significantly impact a company’s success. One such concept that deserves...
by Jeff Slater | Sep 24, 2023 | Marketing Advice, Marketing People
Embracing Failure: The Unexpected Power of a “Failure” Section on Your Resume Do you have a failure section of your resume? In a world driven by success stories and triumphant narratives, it might seem counterintuitive to suggest that including a...
