by Jeff Slater | Dec 25, 2023 | Marketing Advice
Does Your Business Need a Contrarian Consultant? A contrarian is an individual who adopts a position contrary to the prevailing consensus or popular opinion. They study the category and seek out the white space and gaps. They notice how everyone zigs and thinks about...
by Jeff Slater | Dec 17, 2023 | Foodpreneurs, Marketing Advice
In the ever-evolving landscape of hydration solutions, one company has not only made waves but has successfully flooded the market with its innovative products and strategic brand positioning. Liquid IV, a hydration-focused company, has become a household name for...
by Jeff Slater | Dec 10, 2023 | Marketing Advice
In a world where food waste is a pressing issue, Too Good to Go has emerged as a beacon of hope, transforming surplus food into an opportunity for businesses and consumers alike. Founded in 2016 by Lucie Basch, the app has redefined the traditional approach to food...
