by Jeff Slater | Jan 6, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Offices can be one of the most difficult places to get work done. Seems counterintuitive, but you know it is true that most offices are dysfunctional. Jason Fried, the CEO at Basecamp, the Chicago-based software company has several excellent ideas that his company...
by Jeff Slater | Jan 4, 2017 | Marketing Advice, Marketing Start Ups, Personal Stories
I have worked for three companies who have failed at implementing CRM or customer relationship management systems. What went wrong? Why didn’t these projects succeed? Could marketing have played a role in making these project work and avoided having CRM plans...
by Jeff Slater | Jan 2, 2017 | Marketing Advice
Do you jump into solutions too fast before the problem is clear? Would it help to reframe the question and confirm that you understand what problem you are trying to fix? Are you jumping into tactics too soon? Reframing a problem may be a better approach to...
