by Jeff Slater | Feb 1, 2017 | Branding Issues, Marketing Advice, Personal Stories
Occasionally, I get to speak to business owners who are interested in learning how to make marketing work for them. I start at a strategic level so we don’t get lost in tactics but occasionally provide some practical tips too. I want the audience to see the big...
by Jeff Slater | Jan 30, 2017 | Branding Issues, Interesting Brands, Marketing Advice
There is power in referrals. If you aren’t creating incentives for satisfied customers to help you, you are missing out on a significant opportunity. Erin Condren markets artistic day planners that sell online at Erin Condren Planners. She realized the power of...
by Jeff Slater | Jan 27, 2017 | Marketing Advice, Marketing Start Ups
Getting your car fixed has traditionally come with a big shot of testosterone. Think car mechanic, and you think of men with dirty hands talking car talk that is intimidating to many people and especially women. So the notion of a female-focused auto shop is a...
