by Jeff Slater | Mar 8, 2017 | Foodpreneurs
Imagine finding a pint of ice cream with 75% fewer calories than Haagen Dazs and 50% more protein than Ben & Jerry’s. And it tastes great! Halo Top is freezing out the competition in the race to challenge consumers to eat more ice cream. They use organic stevia, a...
by Jeff Slater | Mar 6, 2017 | Marketing Advice, Personal Stories
For forty-five minutes, the CEO at a new client explained her organization to me. I had read through their collateral and website but still didn’t understand what they did. A framework was missing to help me see the big picture. I didn’t get it how all the...
by Jeff Slater | Mar 3, 2017 | Branding Issues, Marketing Advice
Most of you will only read or skim this first sentence. Less than half of you will read this second sentence. Very few of you will read beyond this sentence. Your marketing message may have eight seconds to connect with a recipient. You must be brief. So here are...
