by Jeff Slater | May 10, 2017 | Marketing Advice
Most people haven’t a clue what the marketing department does. • Run ads • Make brochures • Make websites • Spend money • Eat at fancy restaurants It has been my experience that most businesses understand most job functions and departments better than they understand...
by Jeff Slater | May 8, 2017 | Branding Issues, Marketing Advice
I read a Bernadette Jiwa’s blog post about how to put together an ‘about me’ section of a website. It reminded me of a recent pattern that I have observed in conversations with small businesses. Everyone wants to know, where do I start in building my site? What is a...
by Jeff Slater | May 5, 2017 | Branding Issues, Marketing Advice, Personal Stories
I guess I’m a dream builder who loves a challenge. Over thirty years, I have helped to name products that were formerly commodities that needed a creative brand that told a story. A toy can’t be called pieces of foam to build a pirate ship. It needs a name...
