by Jeff Slater | May 17, 2017 | Marketing Advice, Marketing Start Ups
I feel like a broken record. I’m always advising start-ups not to worry about scale. I remind new entrepreneurs that scale isn’t a BIG issue in the beginning of a new venture. The secret is to find just ten people who will love your product and want to buy it...
by Jeff Slater | May 15, 2017 | Branding Issues, Marketing Advice
How can you get more customers who want to buy from you? It starts with having a deep and thoughtful look at your current base of customers by an outsider. What behavior, actions and attitudes can you understand about them? Do you know the motive behind what they do?...
by Jeff Slater | May 12, 2017 | Marketing Advice, Personal Stories
I love video. They are so powerful at communicating a simple message that it is surprising to me that more businesses don’t invest more in using them to tell their story. When done well, they can consistently communicate a brand message or to explain what a company...
