by Jeff Slater | Mar 6, 2018 | Marketing Advice
Why did you start your business? What was the original goal you had in mind? Who was the audience you chose to serve? How did you imagine you would be meaningfully different from your competitor? Do you (or someone at your company) genuinely understand the original...
by Jeff Slater | Mar 4, 2018 | Marketing Advice
Marketing is like a slow-acting medicine. It isn’t going to relieve your headache instantly. It can’t immediately fix all of your problems. You are going to have to invest over time to get potential customers aware, interested and engaged. And marketing isn’t...
by Jeff Slater | Mar 1, 2018 | Branding Issues, Marketing Advice
A common challenge I observe among new clients I work with is that they haven’t built any drip into their marketing. They do a marketing effort for a few weeks and then stop. There isn’t any persistent and regular flow of information. What is drip marketing?...
