by Jeff Slater | Jun 30, 2024 | Marketing Advice
Ice Cream in Winter – How Occasion-Based Marketing Can Lick the Competition As a marketing strategist in the food and beverage industry, I’ve always been fascinated by the challenges and opportunities presented by seasonal products. Few categories face...
by Jeff Slater | Jun 23, 2024 | Advertising, Marketing Advice
The Ehrenberg-Bass Buyer Moderation Model: A Foundational Framework for Customer Acquisition As marketing professionals, understanding consumer behavior is paramount to effectively acquiring and retaining customers. One of the most influential theories in this domain...
by Courtney O'Brien | Jun 16, 2024 | Marketing Advice
During a recent conversation, I had the privilege of discussing marketing, innovation, and successful activations with a highly accomplished CMO from a billion-dollar beverage company. This individual, who had previously held executive positions at renowned...
