by Jeff Slater | May 1, 2018 | Branding Issues, Marketing Advice
I waited for seven days to hear back from a company online. Then I tweeted to them and still heard nothing. So, I went to their website and used their live chat function, and they immediately responded and helped me solve my problem. This is what I call a marketing...
by Jeff Slater | Apr 29, 2018 | Branding Issues, Marketing Advice, Marketing Books
Over and over again one idea has proven invaluable to marketers who struggle with pricing. Good. Better. Best. One of the thought leaders on this topic is William Poundstone who wrote Priceless: The Myth of Fair Value. Poundstone, an MIT professor, created a framework...
by Jeff Slater | Apr 25, 2018 | Marketing Advice
The conference room had whiteboards and post-it-notes showing the pros and cons of each competitor. SWOT analysis and other MBA-type tools permeated the space. The management team and their colleagues were trying to figure out a strategy for success. Big data was...
